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In 1984, after Jordan went third in the NBA Draft following Olajuwon and Sam Bowie, David Falk, Jordan’s agent, negotiated a $3 million, five-year package with the Chicago Bulls. Falk’s next goal was to sign Jordan to various endorsement deals. According to Swoosh, in chapter thirty-eight, Air Becomes A Man, athletic shoe companies wanted to [...]
Chapter 4 in Swoosh: The Unauthorized Story of Nike, entitled Shoe Wars, introduces an intriguing account of the origins of Adidas and Puma. Rudolf, the oldest brother, and Adi were born into the Dassler family that would become one of the world’s most preeminent athletic shoemaking companies. During the economic struggle of World War I, [...]
In college, a book on the shelf of one of my Kinesiology professors caught my attention. That book was entitled, Swoosh: The Unauthorized Story of Nike and the Men Who Played There. What is intriguing about this book is that it was the first book about the inside story of Nike, Inc., told by it’s [...]
I received an email the other day informing me that I will be receiving my second pair of basketball shoes for the product testing gig I am participating in. It’s a little hard to see in the photo, but the sneakers have the shox technology in the soles, which is a first for me. These [...]
I was asked the other day how the Sneaker Design Contest that I entered turned out. At first I had trouble even uploading a design (nothing would work on the website), but after emailing the web master, I was then able to directly sent him a couple of designs via email. I had not even [...]