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In 1984, after Jordan went third in the NBA Draft following Olajuwon and Sam Bowie, David Falk, Jordan’s agent, negotiated a $3 million, five-year package with the Chicago Bulls. Falk’s next goal was to sign Jordan to various endorsement deals. According to Swoosh, in chapter thirty-eight, Air Becomes A Man, athletic shoe companies wanted to [...]
Chapter 4 in Swoosh: The Unauthorized Story of Nike, entitled Shoe Wars, introduces an intriguing account of the origins of Adidas and Puma. Rudolf, the oldest brother, and Adi were born into the Dassler family that would become one of the world’s most preeminent athletic shoemaking companies. During the economic struggle of World War I, [...]
In college, a book on the shelf of one of my Kinesiology professors caught my attention. That book was entitled, Swoosh: The Unauthorized Story of Nike and the Men Who Played There. What is intriguing about this book is that it was the first book about the inside story of Nike, Inc., told by it’s [...]